Bijgewerkt op: 1 nov. 2021
In October 2021 we were able to give a keynote presentation for more than 80 cultural institutions in DeSingel in Antwerp. We discussed Artification and how cultural institutions can respond to the needs of the companies and realize more creative partnerships. The event was organized by Sparklink and Salesforce. The objective was inspiration and knowledge transfer based on concepts and concrete cases.
ARTIFICATION - Upgrading companies with the sublimity of art & culture.
On October 7 we will present together with Pierre Van Diest from DE SINGEL, Klaus Ludwig from Stuk Kunstencentrum, Martine Wouters from Hermitage Amsterdam and Arthur Augustijn and Wessel Kastein from Koninklijk Concertgebouworkest.
Collaborating with the cultural and creative actors offers many advantages for the companies in terms of branding, addressing new target groups, increasing creativity and innovation, new insights, transformation, etc. ... We will demonstrate with clear examples and cases how cultural actors can respond to this in their partnerships and cooperation with companies.
The event is organised by Sparklink and Salesforce at De Singel in Antwerp. It is free but you need to register.
Presentations are in Dutch
Bijgewerkt op: 2 dec. 2021
ARTIFICATION is the process of turning an activity into art that was not seen as art before. More and more companies use art and culture to create authenticity, make new connections with customers or employees, boost creativity and innovation, and harness the prestige of art to improve their brand.
We distinguish 3 levels of artification: synergies, contaminations, and hybridizations. Thanks to our experience and large network with artists, cultural institutions and creatives, we can help you to do the right “thing” with art and culture.
