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  • Foto van schrijverErwin Van Den Brande

Bijgewerkt op: 26 dec. 2021

Today’s education system does not focus enough on teaching children to solve real-world problems and is not interdisciplinary, nor collaborative and diverse enough in its approach.

The goal of S.T.E.A.M.-based learning is to help students develop the skills they need to be successful in the future. Regardless of the specific role or industry, it is now critical that students go off to college and/or enter the workforce with a set of well-rounded skills that allow them to adapt to an evolving and fast-paced environment.

S.T.E.A.M. brings together five critical disciplines to create an inclusive learning environment that encourages all students to participate, collaborate and problem solve. This holistic approach encourages students to exercise both the left and right sides of their brains simultaneously, as they would need to do in a 21st century working environment.

In fact, according to academic research there are five primary skill areas necessary for success in the 21st century:

Critical Thinking & Problem Solving, Communication, Collaboration, Creativity & Innovation, Openness for diversity

By integrating the ARTS into the S.T.E.M. education, it becomes more attractive to creative young people and to girls, making the training in itself more diverse. But the arts will also open the minds of the students to the world and its diversity.

As the education world continues to explore new strategies to equip students with these skills and the knowledge they need to be successful innovators and creators in the 21st century workforce, there has been a growing emphasis on S.T.E.A.M. and related learning tactics as an avenue to for making this happen.

Another form of Artification!

  • Foto van schrijverErwin Van Den Brande

This quote highlight the fact that success in the art world does not only stem from the necessary skills and knowledge that artists inherently possess, but rather, that success comes through a combination of those skills with certain character qualities that are also directly related to athletes, such as discipline, dedication and strong will. Prominence in art, as well as in sports, requires training, mental strength and spiritual balance so that the artist, much like the athlete, can reach high levels of excellence.

On the other hand, we also see that companies are increasingly inspired by the art world. While in the past there has been collaboration with athletes and sports sponsoring, we now see an evolution towards the arts. Artists and designers have cognitive processes and methods that allow for more creativity and innovation. Artists seek out the paradox and this leads to a game changing. Companies need this. Collaborating with the arts also has many other benefits like transformation, brand creation, new insights and connections.


  • Foto van schrijverErwin Van Den Brande

Louis Vuitton decided to collaborate with the artist Jef Koons and the Louvre in Paris. Jef Koons designed 7 different new bags for Louis Vuitton. A work from the Louvre was processed on each bag, namely a work of art that no longer has an IP. Louis Vuitton paid one million dollars to Jef Koons for this project. Approximately 3000 units of each bag were produced and sold mainly in the Asian market - a very important market for Louis Vuitton. This case shows that companies are not only collaborating with the arts out of "taste" but often simply out of opportunity or strategy.

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