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If you are not interested in arts, culture & creativity by taste at least you have to be interested in it by opportunism or by strategy.
Nicolas Bourriaud - Former director Palais de Tokyo Paris
ARTIFICATION
upgrading organisations with the sublimity of art & culture
More and more companies use art and culture to create authenticity, make new connections with customers or employees, boost creativity and innovation, and harness the prestige of art to improve their brand.
Many artists work at the interface between art and technology. Art becomes a research domain to question the possibilities and impact of technology on people and society.
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