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If you are not interested in arts, culture & creativity by taste at least you have to be interested in it by opportunism or by strategy.


Former director Palais  de Tokyo Paris

Corporate leaders must navigate a landscape with technology that is changing at light speed, with a society that is on a turning point and with a disruptive economy that is challenging everybody. Skilled talent is hard to recruit and retain and the workforce is becoming more diverse. Due to social media it’s getting harder to control brand image. Firms are looking for new ways to stimulate creative and innovative thinking. 


The art and cultural world can help corporate leaders to cope with these problems.


Artist have the tendency to think less conventional and have a sensorium for what is happening in the society. They are used to question everything and to anticipate. While in business we go from point "a" to point "b", artist re-invent point "b".  

Evidence shows that investment in artification provides advantages for both the business itself and the community in which the company and its employees live and work.


More and more companies use art and culture to create authenticity, make new connections with customers or employees, boost creativity and innovation, and harness the prestige of art to improve their brand.  

We also see that companies initiate transformation processes by entering into partnerships with cultural actors. Transformation on a personal and interpersonal level, but also on a strategic level. In some cases, the ultimate goal for the company was to become a game changer.

Some artists work at the interface between art and technology. Art becomes a research domain to question the possibilities and impact of technology on people and society


Collaboration between organizations and the art world can evolve from simple synergies to intense hybridizations.


Thanks to our experience and large network with artists, cultural institutions and creatives, we can help you to do the right “thing” with art and culture.


Erwin Van den Brande - Founder Dual&Day

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A process whereby an organisation uses the sublimity and the power of art, culture and creativity to upgrade itself 

Our artification 


Concepts such as artification, art thinking and corporate art engagement are recent concepts. They are very inspiring and bring new insights on a personal and organizational level. We are happy to explain this to your customers or staff meetings. Topics that can be discussed during a keynote, presentation or workshop:

  • Innovation and Game Changing with art thinking

  • How to increase creativity with art thinking

  • CSR and Culture

  • The new avant garde - Intersection between technology and art

  • Art and new connections with customers and employees

  • Rendering authenticity with art

  • Ways of cooperation between culture and business

  • How can transformation be initiated with art thinking

The selection, priorities and emphasis of the topics can be determined during preparatory meetings. The content can be fully tailored to the needs of the customer and/or the public if needed.

DALL·E 2022-08-18 13.56.06 - avant garde artwork of two female presidents signing a peace


Together with your team, we describe your specific challenges. Our team will then present a series of artification ideas that respond to your challenges. These challenges can be tactical or strategic, ad hoc or long term. On average, we propose about 20 concepts. These ideas will be both traditional and out of the box. We can assist you not only in generating ideas but also in the entire process and implementation. This process will result in your Corporate Art Engagement plan or strategy.

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Since Artification and Art Thinking becomes more and more important for both the commercial organizations as the cultural and creative sectors, we set up trainings and workshops. In a couple of hours, you will gain the basic knowledge about Artification and Art Thinking and how it can help you and your team to think differently and become more creative and innovative. 

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collage - avant garde painting of a passionate, medium shot, low angle, key note speaker o


As a team, we help cultural and creative organizations establish "creative connections" with commercial enterprises.

It is based on the cultural and creative actor's core values and offerings.

Also, it is essential to meet the organizations' needs for artification. In collaboration with the cultural actor, a sponsor file and action plan will be drafted. Once the plan is developed, we can assist companies in implementing it.

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In a Business Data project we will use your unique company data to create unique art in a co-creation process.

  • An ideal project to strengthen your company brand with an unique aura and authenticity

  • You can spoil your customers and employees on a unique and different way

  • You will create a culture of creativity and innovation in your company

  • The combination of technology and art will help you to look differently at your company data and the impact of it

A Data Art project can take different forms depending on the goals of your company, the available resources, the company data and brand.

Together with Flora Miranda - Fashion Designer from the Royal Antwerp Fashion School - we create data fashion.

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We have a large network in the cultural and creative scene in Belgium and international.

We can help you to find the right artist(s) to create via a co-creation process an unique and tailor made artwork. That artwork can be used for several purposes: create a culture of creativity into the organization, transformation, make new connections with your customers and boost your company brand.

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