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Stefan Garaleas:

Head of Corporate Culture&Change @ KBC Bank&Insurance:

“As a data-driven company, we immediately recognized the connection between Data Art and KBC's approach. Our digital assistant Kate is at the center of our organization and connects all information, channels, and employees. This is why we found it so symbolic that Flora also included Kate at the center of her artwork and built her work around Kate's interaction with customers.”

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Marc Stevens CEO S(n)TRACKERS:

“Economics is not an exact science: it is a mix of fact and psychology. The data-art concept of Flora captures this idea in a very original way. We are very happy to participate in this creative project. We learned some nice insights and promise we will always continue doing that. The artwork will have a prominent place in our offices after the exhibition“

 

Finances are replete with emotion. In the generative design project created with and for S(n)TRACKERS, Flora Miranda delves into the dissonance between facts and emotions.

The data visualization is translated into a woven textile.

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In October 2021 we were able to give a keynote presentation for more than 80 cultural institutions in DeSingel in Antwerp. We discussed Artification and how cultural institutions can respond to the needs of the companies and realize more creative partnerships. The event was organized by Sparklink and Salesforce. The objective was inspiration and knowledge transfer based on concepts and concrete cases.

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KPMG asked us to critically review their existing corporate art engagement activities in function of their new values and story. In addition, we were asked to come up with new artification ideas based on the values, target groups, company brand and objectives that were more in line with the existing strategy. The ideas had to go from more traditional to completely out of the box. One of the new artification activities had to become a major annual event that was innovative and original. The interaction between art and technology was also an aspect that appealed to them and had to be included.

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ABVIE - the pharmaceutical company - asked us and a few dozen other artists worldwide to create an artwork about a patient with hepatitis C.  With this worldwide initiative Abvie wanted to put the impact of the disease on a patient’s life in the spotlight for the public but also for the close relatives of the patient.  A selection of the artworks we exposed in several expositions and published in several magazines and newspapers. The patient assigned to us didn’t wanted to be recognizable, as he was ashamed of his condition. Spirituality helps him to look at the bright side of life and help him to deal with his fear, guilt and shame. As all of us, his story is still unfinished as his future still need to be written.  More info on https://erwinvandenbrande.com/commissioned-artwork-abbvie

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Flora Miranda designed a limited edition ‘Deep Web’ watch for Rado. In May 2019, Rado and Flora Miranda launched their cooperation on the delicate high tech porcelain watch, produced in a limited edition of 1001 pieces world wide. Flora received the prestigious  GOOD DESIGN Award from the Chicago Athenaeum Museum of Architecture and Design. That year’s prize was awarded to the True Thinline Deep Web watch she designed in collaboration with Rado.  The True Thinline Deep Web was recognized in this year’s awards in the ‘Personal’ category Awards are presented for “the most innovative and cutting-edge industrial, product and graphic designs produced around the world.” The Time Warp by Flora Miranda wins Rado Starprize Austria. With her “Time Warp” installation at Rado Boutique in Vienna, Flora Miranda broaches the theories, models and concepts of quantum physics. It is this step beyond the everyday body that she visually study in her work, an aesthetic of the intangible, the immaterial. The dress itself was crafted via meticulous handwork. A body of fine, reflective plastic particles is set in motion and challenges the stability of matter and time. With her creation, she wishes to create dreams and longings — for her, fashion is a form of escapism. Her concept of fashion is not merely about clothing and accessories, but also an entire aesthetic world with which we surround ourselves and which we believe in.

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Wendy Knaepen, Executive Director Cegeka

Kristel Demotte, Global Vice President Data Solutions at Cegeka & ICT Woman of the Year:

“Flora incorporates human emotions into her fashion designs. This is completely in line with our vision of using AI for the benefit of society. Our Data Solutions team created Billie, a virtual assistant that helps people around the world live better and easier. We co-created the art piece with Flora as an expression of who we are as a company. Aligned with our motto 'In close cooperation', Flora has crafted a beautiful generative design rooted in our AI data.”

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BNP Paribas asked us to set up a workshop for their employees on artification during one of their Academy Cafés. During 90 minutes we explained through many examples how art and culture can help a company like BNP Paribas to make new connections, strengthen the brand, authenticity, creativity, innovation, game changing, change and research. To have an interesting variety, we asked two guest speakers. The first was Sophie Lauwers, CEO of Bozar and at the end there was Flora Miranda, fashion designer with her I am Digital collection and the collaboration with Rado. The reactions were very positive.

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We set up a digital event for 250 IT consultants to replace the annual company dinner. From DeVooruit in Ghent, we streamed a live debate between the company staff that was moderated by Gerri Smits, which was itself interspersed with live performances by soprano Astrid Stockmans.  She performed a range of songs that were somehow linked to the discussed themes. To ensure the audience remained captive, the debate and live performances were also alternated with short videos about a number of employees, an interview with guru Steven Van Belleghem, and a spotlight on young parents. The screen that the participants saw on their PC and the theater itself was completely “branded” the Elmos’ way. The recording was made available online for those who were unable to attend or wanted to watch it again. 

 

Result:

  • The company employees were happy that after all those months they had proper contact with their colleagues

  • The professional set-up boosted the image of the company

  • Some parts of the recordings were used for other purposes on social media

  • Consultants abroad could be involved

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Antwerp Management School - one of the leading business schools in Europe - asked us to make an artwork for one of their classrooms. The classroom where the "3 Continent Masters of Global Management" have their courses was already completely restyled during the summer. For this classroom they were looking for a piece of art that would inspire the students and had to represent the young and international character of the business school. The theme for the artwork was "Global Citizenship", as this is one the pillars of the Antwerp Management School.

We knew we had to design an artwork that needed to be impressive and occupy the vast space. The place set aside for the artwork was the wall above the entrance door. Therefore, a log narrow piece of art (14m x 1,25m), would fit snugly and which could be felt in the entire room. More info https://erwinvandenbrande.com/commissioned-artwork-antwerp-management-school-copy

 

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A cooperation between Renault and Flora Miranda, introducing the electric vehicle Renault Zoe. Three Flora Miranda dresses were on display, visualizing the three pillars of the future “Transportation”, “Artificial Intelligence” and “Atmosphere”. 

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We set up a live, online dealer meeting instead of the annual dealer dinner. This included formal presentations about the company, followed by a live debate between management on future plans moderated by a professional moderator.  The debate was alternated with short videos and presentations to hold the audience’s attention. During the break, the new Tucson was presented in a video that we had developed the week before. The screen the participants saw on their PC and the debate studio were completely “branded” in de Hyundai house style. The recordings were put online for those who were unable to attend or wanted to watch the meeting again afterwards. An analysis report on the participants was sent to the customer afterwards. The entire web event was simultaneously translated via voice-over

 

Result: 

  • A much larger and different audience than at a life event

  • Less travel, so fewer costs and less of time investment

  • Cheaper than life event

  • New and positive dynamics

  • It was pleasant change from the traditional online webinars

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Cultuurlloket and FlandersDC are both organizations set up by the Flemish government with the aim of promoting and helping the cultural and creative actors in Flanders. For both organizations we have set up training for their communities on artifciation, corporate art engagement and how they can approach companies and commercial organizations and set up partnerships. For Cultuurloket we are going to set up a matching workshop between a number of cultural actors and companies.

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Special Olympics Belgium used the studio for the recordings and streaming of their online health congress: "Better understanding people with intellectual disabilities key for inclusive health".
There were two plenary sessions, six breakout sessions, five speakers and moderators in the studio, and 6 on remote locations. Due to the fact it was online they had more international speakers and audience.

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On request of Advantage Austria we could organize two wonderful evenings at the residence of the Austrian ambassador, Dr Elisabeth Kornfeind. We covered topics such as innovation, creativity, artification, fashion&technology, art&technology, new ways of thinking, AI, art collecting, and the human connection in business.

With exhibition of fashion&technology, different talks, a performance dinner and networking. The evenings hosted around 60 guests from 40 different organizations, full of vivid exchange.  

See our blog for more info and pictures.

For the Belux Launch of the All New Hyundai Tucson we have realised this short video. The aim was to inspire the Hyundai dealers and to show them that the New Tucson arrived in Belgium and ready to be delivered to them. We did a road trip via the Hyundai Belux Ambassadors.

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Accenture wanted to set up their annual event for customers in a different and innovative way. We proposed to them to collaborate with cultural and creative actors. On the one hand, our approach was based on their values such as respect for the environment, innovation, anchored in the past but with a clear view of the future and authenticity. But we also looked at their services that they wanted to put in the spotlight and at the specific target groups for this event. Based on this analysis, we have generated more than 20 artification ideas from our network and experience in the cultural and artistic world. The ideas had to be budget friendly and integrate perfectly into the process of the event.

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Stevens&cie is an investment bank and exchange office in Antwerp. They asked us to create a custom made work of art for one of their shop windows. The artwork had to radiate an international dynamic and make a link to the international money and gold market.

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The award-winning SolarPower Europe connects policymakers with the solar PV value chain. By 2030, they want to make solar energy the leading source of energy in Europe. SolarPower Europe represents 260 organizations across the entire solar sector as the member-led association for the European solar PV sector. We were asked to train and inspire their management team with the artification concepts. Because they believe that "art" can make a big difference and open our minds that solar energy and sectors can play a big role in achieving our climate goals.

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