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  • Foto van schrijverErwin Van Den Brande

3 Levels of Artification

ARTIFICATION is the process of turning an activity into art that was not seen as art before. More and more companies use art and culture to create authenticity, make new connections with customers or employees, boost creativity and innovation, and harness the prestige of art to improve their brand.

We distinguish 3 levels of artification: synergies, contaminations, and hybridizations. Thanks to our experience and large network with artists, cultural institutions and creatives, we can help you to do the right “thing” with art and culture.


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