Marc Stevens CEO S(n)TRACKERS:
“Economics is not an exact science: it is a mix of fact and psychology. The data-art concept of Flora captures this idea in a very original way. We are very happy to participate in this creative project. We learned some nice insights and promise we will always continue doing that. The artwork will have a prominent place in our offices after the exhibition“
Finances are replete with emotion. In the generative design project created with and for S(n)TRACKERS, Flora Miranda delves into the dissonance between facts and emotions.
The data visualization is translated into a woven textile.
The artwork will be exhibited at Het Steen in Antwerp at the ROUTER exhibition until the end of October 2023.
There are two reasons why the company realized this artification project. First of all, they want to support the launch of their new brand and connect it with the aura of art. Furthermore, they belief that data art and investing in shares have many similarities. Both processes require complex data and creative thinking to get a result.
