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Artification: Synergies / Contaminations / Hybridizations

  • Foto van schrijver: Erwin Van Den Brande
    Erwin Van Den Brande
  • 8 jun 2021
  • 1 minuten om te lezen

Artification as a process started in the nineties at luxury brands like Sergio Rossi, Gucci, Louis Vuitton, Prada,.... . Today we see an evolution towards other sectors and brands like: Hyundai, Abvie, Rado, Duvel Moortgat, Jaga, Absolute Wodka, Materialize,.... in order to address new markets, create culture of creativity & innovation, upgrade brand with aura of the arts, get new insights, transformation, etc...




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