Artification as a process started in the nineties at luxury brands like Sergio Rossi, Gucci, Louis Vuitton, Prada,.... . Today we see an evolution towards other sectors and brands like: Hyundai, Abvie, Rado, Duvel Moortgat, Jaga, Absolute Wodka, Materialize,.... in order to address new markets, create culture of creativity & innovation, upgrade brand with aura of the arts, get new insights, transformation, etc...
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